Design withintention.

Ihelpambitiousteamsshipproductsthatfeelinevitable-structurallysoundandunmistakablytheirs.Strategy,systems,andinterfaces,endtoend.

(01) Track record

70% reduction in application friction on a live EdTech platform.

A small body of
considered work.

01 · How I work
Listen first, then sketch.
Most product problems aren't design problems yet. The first week is structured listening - to the team, the data, and the user - until the real shape of the thing shows up.
02 · Systems before screens
Build the spine, then the skin.
Tokens, components, and patterns get decided early. By the time we're pushing pixels, the system is doing most of the heavy lifting and decisions feel obvious.
03 · Ship the thinking
Prototype like it's production.
Every artifact exists to move a decision forward. Real type, real data, real motion - so the team is reacting to a product, not a deck.
04 · Stay until it's good
Quality is a tail.
The last 10% - empty states, error copy, motion timings, performance - is where products earn trust. I stay until it's there.

A senior practice, available three ways.

i.
Design Sprint
From $9,500 · 2 weeks
A focused two-week engagement to validate a direction, ship a working prototype, and align the team around one clear bet.
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ii.
Fractional Design Lead
From $7,500 / month · 3 - 6 months
Embedded with your team as the senior design voice. Strategy, hiring, design system, and the day-to-day of shipping.
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iii.
Studio Audit
From $3,500 · 1 week
A structured teardown of an existing product with a prioritised, written plan you can hand to your team on Monday.
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Have a problem worth
taking seriously?