Alcott — Independent Practice · Selectively booking Q3

Design withintention.

Ihelpambitiousteamsshipproductsthatfeelinevitable—quietlyconsidered,structurallysound,andunmistakablytheirs.Strategy,systems,andinterfaces,endtoend.

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(01) Practice

Softwarehasbecomenoisy.Theworkistomakeitquietagain—sotherightthingisalsotheobviousthing,andtheinterfacedisappearsintotheactofusingit.

01 · How I work

Listen first, then sketch.

Most product problems aren't design problems yet. The first week is structured listening — to the team, the data, and the user — until the real shape of the thing shows up.

02 · Systems before screens

Build the spine, then the skin.

Tokens, components, and patterns get decided early. By the time we're pushing pixels, the system is doing most of the heavy lifting and decisions feel obvious.

03 · Ship the thinking

Prototype like it's production.

Every artifact exists to move a decision forward. Real type, real data, real motion — so the team is reacting to a product, not a deck.

04 · Stay until it's good

Quality is a tail.

The last 10% — empty states, error copy, motion timings, performance — is where products earn trust. I stay until it's there.

(02) What I do

A senior practice, available three ways.

i.
Design Sprints
A focused two-week engagement to validate a direction, ship a prototype, and align the team around one clear bet.
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ii.
Fractional Design Lead
Embedded with your team for three to six months. Strategy, hiring, design system, and the day-to-day of shipping.
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iii.
Studio Audit
A structured teardown of an existing product with a written, prioritised plan you can hand to your team on Monday.
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(03) Selected work